When we were young and said “I have a friend” it probably meant that you were trying to fix someone up for a date. In the business world this statement should be used frequently to connect the dots, to introduce people to one another who may be a match in the business world. For example, if you have a friend who is opening up a new business and another friend who sells office supplies, this match is a great connection for both people. To top it off, both friends will remember that it was you that put them together the next time they have a referral or business connection for you.Think about your friends, business associates and people that you come in contact with on a daily basis. As my brother says, “your sphere of influence.” Your lawyer, dentist, electrician, plumber, accountant, office equipment supplier or insurance salesperson. All of these people are in a business that requires customers. Customers that are attracted in part because of word of mouth. The best referral in any business is from a current or former customer or client. If that person is satisfied and they spread the word, it is likely that you will increase your business.At Panter, Panter & Sampedro, P.A. we established and continue to develop the Panter, Panter & Sampedro, P.A. Network so that no potential client is told, “sorry, I don’t do that type of law,” or “no, I don’t know who can help you.” We have more than 90 lawyers in our Network and are continually growing our group to be able to provide legal assistance to anyone that calls our office from anywhere in the world. With the growth of the internet and flattening of the world, we are receiving calls daily from potential clients across the globe and our ability to provide connections with these clients to others in our Network is extremely beneficial to all people involved.Our Network does not stop with referrals for lawyers. You, yes you, should be the “Go to Person” that people think of when they need help. I had a friend email me the other day with questions about insurance coverage. A friend who thought that I might be able to help. After a dozen or so emails the question was answered and the response was, “I knew that you were the person to ask about this.” I was able to refer my friend to several other friends who were in the insurance industry and everyone benefitted from the exchange. I was able to educate my friend on an area that I was familiar with and able to refer my friend to another friend who was able to help her out.
The Pinecrest Business Association was formed with the idea that if businesses and community leaders work together we would all increase our business, develop friendships and help the community. These three ideas have helped us develop into the leading business association group in the community with more than 150 members of every type of business in the area. In fact, as I frequently state at our meetings, I met our accountant, copy supply company, ink cartridge supplier, chiropractors, bank representative and many other business friends at this group. To date, I have used many members in my business and have received a slew of cases and referrals from group members.
Lastly, when you highlight yourself and your business in the community you gain recognition. Hopefully, recognition for good things. By sponsoring events that benefit the community, fundraisers for schools,
religious organizations or even your favorite politician, you establish yourself and your business as a significant participant in the community. Someone that can be counted on and someone that matters. The favors will be returned and you will have friends and business associates to help you and refer back to you in the future.
If you have any questions on how to develop your business, to advertise for success or just get recognized in the business community feel free to give me a call to discuss your situation. As we say at Panter, Panter & Sampedro, P.A., “Let our Family Help You and Your Family.” Mitchell Panter can be reached at 305.662-6178 or by email.
